Marketing Tools & Templates

Strategic Positioning Framework: Helps to articulate the unique benefits delivered to specific customer segments and craft marketing messages that outposition the competition.

Owned Media Assessment Tool: Designed to assess current marketing efforts on owned media and help uncover future marketing opportunities on owned channels.

Paid Media Assessment Tool: Designed to help analyze current paid digital media efforts and assess future marketing opportunities using paid channels.

KPI Assessment Tool: Evaluate current marketing metrics, success criteria, and identify the right Key Performance Indicators to use in future marketing efforts.

Websites

American Marketing Association: Resources for marketing professionals with who work and teach in all aspects of marketing.

Content Marketing Institute: Practical advice on how to be effective in content marketing of all kinds.

Association of National Advertisers: Provides an extensive collection of marketing insights, best practices, and in-depth research reports.

Readability Test Tool: Tests the readability of your web page content across the most widely used readability indicators.

Hemingway App: Provides color-coded information on grade level, word count, hard to read sentences, use of adverbs and passive voice.

Google SEO Guide: Offers a complete overview of the basics of SEO and best practices for its search engine.

Bing Webmaster Guidelines: Basic guidance and site optimization recommendations for Microsoft’s search engine.