info@cognizatti.com
954-461-4157

We take a practical, tactical and hands-on approach to equipping you with the knowledge and tools you need to better communicate your brand’s unique value to your customers, employees, and investors.

Discover

We start with stakeholder interviews, simple frameworks, and in-depth analysis to drill down to the essence of your brand’s purpose, the reason it exists, and what it should be known for. The discovery process ensures that your strategic positioning is grounded in the reality of the current competitive marketplace and serves as the foundation for building your future brand communications.

  • Conduct an honest assessment of how your current brand positioning
  • Identify your target market and their needs
  • Research your competitors, how they position their brands, and the marketing tactics they use
  • Compare your positioning to your competitors’ to addressing any gaps, identifying your best-selling points, and highlighting your uniqueness

Develop

We develop a well-defined and differentiated strategic positioning that will guide and shape your brand communications, so your messaging is consistent and aligned with your brand. Then we map your unique positioning to your website, social media strategy, internal communications, sales presentations and more.

  • Summarize discovery analysis
  • Create your strategic positioning
  • Refine your brand identity

Deliver

We give you a detailed brand platform document and value messaging framework outlining the actions needed to reach your marketing and communication goals. This helps align brand stories and marketing messages with your company’s unique value allowing you to maintain consistency in your brand narrative across customer-facing content and sales conversations. And if you need help developing collateral and assets, we’re happy to help.

  • Provide a brand platform document
  • Define your value messaging framework and steps for implementation
  • Collateral and asset development

Demonstrate your value and unique ability to solve your customers’ problems. Engage customers with meaningful stories on relevant channels — making it easy for them to buy from you.