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Engineering your company’s offering and brand image to occupy a distinctive place in the mind of your customers, employees, and investors.
The strategic positioning process will identify who your target customers are, the frame of reference or context in which you’ll position your brand, the key driving benefit or set of benefits are desired by your most valuable customers, and what proof points or reasons-to-believe are necessary to deliver the positioning. It sets the foundation bringing focus and clarity to both upstream and downstream marketing communication activities. The end result of d result of competitive positioning is the successful creation of a customer-focused value propositions, a cogent reason why the target market should buy the product, and associated stories that deliver the most relevant, differentiated and credible expression of the core offering.
It’s the process of creating your brand and defining how your brand is communicated. Simplicity of design, depth of message, and an authentic brand personality are critical components of brand development. But the first step is getting your brand strategy nailed down and aligned with your strategic positioning.
Our thoughtful brand development methodology builds upon your strategic positioning so there’s no disconnect between your brand promise and your customers’ experience. Beyond logos and taglines, we will help you create a powerful brand and articulate your brand through distinctive visual expression, an authentic voice, and compelling brand narrative into a cohesive whole that gives rise to emotional connections.
Our versatile team works across all channels and platforms to create marketing collateral and curate content that adheres to your brand guidelines, provides value to your audience, and serves a distinct purpose within the larger communications strategy.
Providing customers with valuable information is an effective way to increase brand awareness and out-position your competition. We can help you create brochures, product guides, case studies, eBooks, landing pages, and newsletters to share on your website.
Whether your goal is to increase your followers, number of shares or level of engagement across social media networks, you’ll still need to tell a story to build conversation around your brand. Determine which social media channels will connect your business with the right people, in the right place at the right time.
Crafting marketing content requires finding just the right words to capture your audience’s attention. From blog posts to long-form white papers, every asset aligns with your brand positioning, communication goals, and speaks directly to your target customer.
Empower your sales team with assets that are easy to use and stories that are easy to tell. We can help align sales and marketing with lead generators, sales presentations, pitch decks, case studies, and white papers while papers that bolster and build your brand narrative.
Infographics have the unique ability to capture attention, convey info, and encourage retention. Help your audience quickly grasp dense information and complex concepts by translating them into an easy-to-understand infographics, data visualizations, interactive maps, and custom quizzes.
Video marketing is a highly effective way to convey complex information and bring your brand’s personality to life. Get higher brand engagement with video content that’s as easy to watch as it is to share on social media platforms or embed in a landing page or blog post.