… build better customer relationships, generate leads, and even drive sales! People of all cultures share the age-old tradition of telling stories. A tradition that dates back over 36,000 years to the cave paintings
It’s true. Business buyers are people, too. They seek personal benefits and make emotional buying decisions just as in their consumer lives. Gone are the days of stodgy, feature-driven industrial marketing campaigns. Business marketers
Insurance companies and financial services organizations remain the least trusted by consumers, according to the Edelman Trust Barometer. Yet, insurers expect consumers to trust them with their families’ health, homes and financial futures. So
Define a Measurable Marketing Objective With the abundance of channels and platforms at your disposal — it’s easy to get overwhelmed with marketing planning. Not to mention waste a lot of time and money
When you first sit down with a client for a brainstorm they will often start the meeting by discussing the creative possibilities: “What do you think the marketing vehicle should look like?” “I have